Harvard Case Study McDonald’s

Question 1: Which company orientation (product, production, selling or market) can best describe McDonald’s activities? What makes you think so? In the case of McDonald’s activities the company orientation is selling and I will explain why. In first I’ll explain what is the selling orientation, and in second why it’s the McDonald orientation. If we look at the definition in the book â€Å"Marketing Management† the selling philosophy or orientation is â€Å"a focus on making sales rather than understanding the customers† and it’s based on an â€Å"aggressive selling and promotion effort†.So we can understand that the selling philosophy is to sell, sell and sell and make money. Now that you know the definition, take a look on McDonald. Before to talk directly about McDonald let’s see the history of Ray Kroc and his dream. The dream of Ray Kroc was to become rich and make money, like we can read in the case he starts to sell milkshakes and the most than he could sell. The way of life and the wishes of Ray Kroc has been transmitted in his firm. When he created McDonald with the brothers they tried to impose McDonald all over the world with a lot of restaurants and to avoid the potential competitors.It worked during a long time but today it’s not the case because the customer’s needs change and McDonald has some difficulties to continue in this way. So we can see that McDonald uses the selling philosophy. Question 2: To date, McDonald’s has avoided diversification into unrelated food retailing operations as well as non-food options. Discuss the desirability of such diversification efforts. McDonald’s has avoided diversification into unrelated food retailing operations as well as non food options cause of different things.The image of McDonald in consumer’s minds is related to food and especially fast food, maybe McDonald didn’t have the skills to manage new produ cts unrelated to food and to finish it’s more easier for McDonald to focus the resources on one way and the best way for them it’s simplify the system. Let’s talk about more generally about the diversification and especially about the advantages and disadvantages. The advantages are different by activity’s sector but let’s see some example.The diversification can make a growth relay (after specialization) (Ex: Club Med in Club Med World or Club Med Gym in the past and now in a real estate program). It could reduce risk (Fram and hotels Framissima). It also could stabilize a seasonal activity. The disadvantages are a management more complex, news environments and competitors, it could make a dilution of the identity and image in consumer’s mind and workers and a dispersion of company’s resources. Question 3: How do you explain the reluctance of competitors to imitate the successful efforts of another firm in their industry?Under which circumstances is imitation likely to be considered? Generally companies are reluctant to emulate the successful efforts of a company in their industry because it requires significant investment that does not necessarily guarantee a positive result. Moreover, it does not let the consumer realizes the imitation so as not to pass an imitator in consumer’s mind. But it’s possible to imitate in this way when there is a monopole on a sector to put some competition. In this case the company who imitates if she has a competitive advantage regarding the other firm can take a place in market.In the case of high technology like in mobile phone market (imitations of the I phone). In the case the competitors comes in the market cause of the weaknesses of McDonald and the need of consumers. Question 4: What do you think is McDonald’s short-term and long-term potential? What makes you think so? McDonald is a really important brand all around the world and everyone knows it. It ’s the second most important in term of number of restaurant all around the world behind Subway. Even if some persons criticized this firm I think it’s impossible for it to disappear even on long time.The fact is in short term if McDonald doesn’t react to the consumer’s needs and the needs of the franchisees the firm will continue to loose money. They were too much time the number one and they have ignored the consumer’s needs. Now competitors appear on the market and win some market share. We can notice that McDonald was the first real fast food in consumer’s mind and that’s also why McDonald is the target of consumer’s associations and movies like â€Å"Super size me†. But every time McDonald reacts and is still alive. So in long term McDonald should be more attentive to the consumer’s need and it will be ok.

Public Health Promotion Strategy

Public Health Promotion Strategy of Lhuntse Introduction Public health is the first priority of a nation as health is the chief priority to man. According to the American Public Health Association, APHA(2001), public health as the practice of preventing diseases and promoting good health within groups of people from small communities to entire countries. The functions of public health include preventing epidemics, monitoring health status of the population, developing policies and laws to protect health, providing health care services at all costs and all activities related to benefiting public and their health.Bhutan, within the confines of China in the north and India in the south, was a late bloomer in to development. Now, 90% of the population has access to basic health care services delivered through a network of 29 hospitals, 176 Basic Health Units and 541 outreach clinics. Of the twenty Dzongkhags or districts in Bhutan, Lhuentse dzongkhag is one of the least developed with ei ght gewogs. â€Å"Most of the villages are still in accessible with lack of roads and electricity. one hospital, 11 Basic Health Units and 31 Outreach clinics render public health services in the dzongkhag.About 50% of the households have access to piped drinking water supply. †(Ninth five year plan, Bhutan, n. d). This paper plans to focus on studying the public health sector scenario in the particular dzongkhag and improving it. Purpose of the action plan Purpose of the action plan is to promote various factors such as followings †¢To improve maternal health care, it is very essential to provide healthy manner of health services to improve maternal health care to make pregnancy safe. Mother’s education, Mother’s education is the basic knowledge of parenting. †¢To Improvement in food supply and sanitation, improvements in food supply and sanitation will lead to increase life spans and reduce disease. Initiatives taken by the health services such as cl ean drinking water supply and hygiene directly help in improvement in food supply and sanitation. †¢ To Reduce in Poverty, to make reduction in poverty line . To Change living standard, with the development taking place in the country, living standard of the people has been rapidly changed.Public health Issues and Concerns †¢Lhuentse Dzongkhags has the concern over the issues related to public health as follows; †¢As the morbidity among the children under five year of age and all pregnant women and women in child bearing age was accounted to , Male-767 and Female-642. (PHCB, pg. 191). †¢The number of deliveries of the new born babies attended by health professionals was – 90 pregnant women, whereas, the number of deliverie not attended was recorded to -231 cases as noted in (PHCB, pg. 04). †¢According to PHCB, 2005,The Dzongkhag has also noted the increase in the number of disables that was numbered to 990 people and most were disabled to seeing that was recorded to-327 people. (PHCB,pg. 211) †¢Most of the people in the Dzongkhag had limited access to safe drinking water with the account of 253 households having piped water within house and 2377 households having piped water outside house. (PHCB, pg. 222) 5.The people in the Dzongkhag had limited acces to basic health facility of proper toilet. As, 2143 households had the accessibility to pit latrine and 423 households had no latrines at all (PHCB, pg. 241). The issues also includes, †¢Maternal and child health †¢The lack of nutrition in the diet leading to malnutrition †¢Outbreak of infectious diseases †¢The high alcohol consumption leading to increase in alcohol related diseases (Liver cirrhosis). Public Health Promotion StrategyTheir strategies put emphasis on improvement ofquality of services, development of human and institutional capacity, and decentralization with focus on rural access. 1. Enhance the quality of health services To improve the qual ity of services and further consolidate the infrastructure. Standardization and quality assurance, focusing on diagnostic and healing aspects, and use of appropriate technology. 2. To reach the inaccessible population There are still population groups who are not reached satisfactorily by the health services.Taking into account all of the problems and factors, Out Reach Clinics (ORCs) have been constructed and organized. 3. Strengthen traditional medicine system The traditional medicine system is being strengthened with the emphasis on human resource development through the Institute of Traditional Medicine. This has also been included in the ordinary health services at the hospital. The capacity and productivity of the Pharmaceutical Units have been increased.

Tanglewood Case 5 - 1034 Words

Question 3-4 Notes EEO states which is that EEOC is responsible for enforcing federal laws that make it illegal to discriminate against a job applicant or an employee because of the person s race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information. These laws apply to all types of work situations, including hiring, firing, promotions, harassment, training, wages, and benefits. Affirmative action is intended to promote the opportunities of the protected classes within a society to give them equal access to that of the privileged majority population. Tactics of Tanglewoods for recruiting. Recruiting: The typical recruiting and hiring practices for Northern California are†¦show more content†¦Gonzalez suggest that Mr. Root has the intentions of creating negative publicity and has been in contact with the law firm with whom are taking his case. In addition his actions based upon the information provided do not represent the level of loyalty and respect for the organization that is required of persons that are wishing to be promoted to higher levels within the organization. This neither information that we are provided does not provide nor give sufficient insight to this case that should/would warrant the need for Tanglewood to change/adjust its current promotion system for employees. The most important thing to remember is that you will need to be able to justify your decision. Documentation is key and required to be in compliance with OFCCP requirements. As one of the most critical steps in the process, it is important to keep the following in mind: The best candidate for the position was chosen based on qualifications. The candidate will help to carry out Tanglewoods mission Changes for promotion and career development Tanglewood is known for its culture and philosophy to provide the best work environment and customer service in the retail industry. Tanglewood also prides itself on allowing employees to grow and develop through its management training programs; however, it is essential for Tanglewood’s current HR staff and executive management team to be particularly aware of the statistical numbers of its management staff and toShow MoreRelatedTanglewood Case 5: Disparate Impact Analysis Essay2900 Words   |  12 PagesTanglewood Case 5: Disparate Impact Analysis Recruitment and Selection HRM 450 Current Needs Assessment Tanglewood prides itself on encouragement of diversity in the workplace. All hiring and promotion decisions should be made on the basis of character and quality of work. The ensuing lawsuit brings about a need to analyze Tanglewood’s selection strategies to ensure these practices are not hindering the promotion of diversity. In order to do this, it is necessary to study the flow andRead MoreTanglewood Casebook 21174 Words   |  5 PagesAcquire or Develop Talent: The Tanglewood organization currently does not have a strong process in acquiring or developing new talent. From the case study we find that Tanglewood would like to focus on having a workforce of committed, qualified individuals who will continue the Tanglewood tradition; yet they have no solid recruiting process into place. The Tanglewood organization also has opportunity around their development process, understanding they want team members to feel valued and knowRead MoreEssay on Tanglewood Case 21373 Words   |  6 PagesCase 2 Specific Assignment Details For the store manager group, you will analyze the information and prepare a report showing the results of the Markov analysis and the EEO investigation. The Director asked you to address these questions in your written report: 1. Currently the organization expects that their forecast for labor requirements is essentially constant from the previous year. Based on this assumption complete the five stages of the planning process: a. Currently theRead MoreTanglewood Case Two1215 Words   |  5 PagesTanglewood Case 2 Strategic Staffing (HR 594) Summer Session B comronf@gmail.com TANGLEWOOD CASE TWO ATT: Daryl Perrone After analyzing the data and performing an environmental scan it is clear that the demographics of Spokane, Washington will present you will problems filling vacancies based on the Equal Employment Opportunity requirements. Spokane is the second largest city in Washington and according to my research 84% of these people are white. The next largest minority group, HispanicRead MoreTanglewood Case 21018 Words   |  5 PagesPromotion Practices 5. Organizational Memo Forecast of Labor: MGT Consulting gathered information from the previous year (2010) and used a Markov analysis to generate a plan of action for the employment needs for Tanglewood in 2011. The Washington market is very stable for Tanglewood and we decided that the current workforce will be sufficient for the 2011 forecast. 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Based on this assumption complete the five stages of the planning process: Currently the organization expects that their forecast for labor requirements is essentially constant from the previous year. This means the forecast for next year will be taken as given. Fill in the empty cells in the forecastRead MoreTanglwood Case Two Essay1259 Words   |  6 PagesCase 2: You should walk through the stages of human resources planning by conducting a Markov analysis. An additional concern for this case is assessing the degree to which the organization has developed a workforce representative of the community of available employees. Unlike the first case, this case is largely quantitative, and requires you to accurately perform calculations involving human resources data. Answers and Discussion Points: 1b. Fill in the empty cells in the forecast of laborRead MoreTanglewood Stores: Measurement and Validation Essay1030 Words   |  5 Pagesï » ¿To: Daryl Perrone Marilyn Gonzalez From: Anita Watley Subject: Tanglewood Stores Measurement and Validation Marilyn Gonzalez and Daryl Perrone have asked you to complete the following steps to evaluate the soundness of the proposed selection plan, and provide them with a report. They are especially interested in learning what your results suggest about the validity of various selection methods. 1. Examine the data provided in Tables 3.1 and 3.2. Write a one page memo describing what theRead MoreTanglewood 3 Essay1645 Words   |  7 Pagesï » ¿Tanglewood Case Study 3: Recruiting 1. 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Conflict Management Styles Among Corporate Executives

Choosing a topic and problem for a signature assignment which is very close to a research topic could be a hurdle. It requires good literature review which is derived by tapping and evaluating previous researchers’ efforts and expertise. A potential research study on â€Å"Conflict Management Styles among Corporate Executives in Developing Countries – Nigeria a Case Study† is considered for a signature assignment. Conflict is inevitable and exists everywhere. In organizational system, conflict and methods of conflict management influences different groups (employees, management team and executives). Conflicts are realities of life and can be defined as a â€Å"situation of competition in which the parties involved are quite aware of the incompatibility of future condition whereby each party wishes to occupy a position that is incompatible with the wishes of the other† (Olu Adesubomi, 2013, p. 2). They have no boundaries. They occur whether we like it or n ot, especially when there is disagreement and misunderstanding which stands as major key characteristics of human relationships. The relationship could be domestic, national, or international (Spiroska, 2014). Furthermore, conflicts happen when people are incompatible. In the organizational setting, conflict could arise due to failure of the employer, not honoring certain agreed bargaining. Henry (2009) indicated that if the workers’ right and prerogative is not appropriated rightly, it could cause conflict; such workers’Show MoreRelatedConflict Management Styles Among Corporate Executives1161 Words   |  5 Pagesprevious researchers’ efforts and expertise. A potential research study on â€Å"Conflict Management Styles among Corporate Executives in Developing Countries – Nigeria a Case Study† is considered for a signature assignment. Conflict is inevitable and exists everywhere. In organizational system, conflict and methods of conflict manageme nt influences different groups (employees, management team and executives). Conflicts are realities of life and can be defined as a â€Å"situation of competition in whichRead MoreConflict Management Styles Among Corporate Executives1751 Words   |  8 Pages Considering a potential research study on â€Å"Conflict Management Styles among Corporate Executives in Developing Countries – Nigeria a Case Study†, for a signature assignment as one prepares for dissertation topic requires good concentration. It requires a lot of time for proofreading to avoid errors and as well ethical issues. However, to achieve this, this paper will address: a problem statement, purpose statement, research method, describe potential study participants, research questions, theRead MoreA Research Study On Organizational Conflict969 Words   |  4 Pagesassess the viability of study related to my degree specialization. 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And some corporations actually do stress fitting in and getting along as more important than the results that people produce. In the vernacular, this is known as the good ol boys network, and it extends beyond the golf course and the bar to the corporate board room. 2. Using your knowledge of organizational culture(s)Read MoreQuantitative Research : Data Collection1527 Words   |  7 Pagesissues to consider with quantitative data collection methods. Problem Statement Organizational conflict arises when an individual or group perceives a threat to her/their interest. Most organizational conflicts in Nigeria emerge due to the inability of the system to fulfill the collective agreement with the employees (Ekong, 2000). This leads to employees quitting from the job. 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Furthermore, this study will evaluate the power and functional integration as a source of

Comparing The Handmaid s Tale With The English Patient

Ze Qin Qiu Contemporary Literature – Essay 1 Comparison of The Handmaid s Tale with The English Patient The Handmaid s Tale by Margaret Atwood and The English Patient by Michael Ondaatje can be considered as two works that reflect the change in writing style common of more modern literature. As opposed to their older counter parts, these works of contemporary literature seem to focus more on the connections, especially that of love, that forms between the characters. In The English Patient, everything from the flashbacks to the sudden change in narrator, serves to outline the connections between the main characters in this story. Similarly in The Handmaid s tale, the flashbacks and inner thoughts of the main protagonist, Offred, serves to demonstrate the connections that influenced her. In both stories, regardless of the time and circumstances, the characters in the book were able to recall connections that were formed and use them to reminisce about the past. It could be said that the two books show humanity s ability to form meaningful connections that are able to surpass the limits of time and space. The English Patient is one of the two such books examined in this paper that show s humanity s ability to form connections that stay with us without regards to time and space. Set in a villa in Italy during WWII, The English Patient focuses on the experiences of a group of people in the midst of this war. One such set of character is the nurse Hana and her

Critical Analysis of Film free essay sample

This essay will focus on the current representation of women and men in the classical Holly Wood western film High Noon, focusing on the gender roles of each character and the stereotypical roles that are given. High Noon  is a 1952 Western film  directed by  Fred Zinnemann, one which broke genre rules of masculine ideals and popular themes of cowboys and indians (Johans;1994). The male protagonist Marshal  Kane (Gary Cooper  ) starts out as the typical unambiguous, uncomplicated hero of a cowboy. He was represented and given the typical role of the handsome, older man who likes to be in charge however, unlike most cowboy films he turns in his badge to become a shopkeeper and live a nonviolent life with his beloved wife, Amy (Grace Kelly) This suggests that he is given up his authority, his manhood and the job of being the townspeople’s â€Å"hero. † Critic John Mellen described 50’s male heroes like Kane as ones that â€Å"revaluated the male psyche† as â€Å" characters became less action – oriented, more psychologically introspective even sexually ambivalent† (Ben Johans; 1994). We will write a custom essay sample on Critical Analysis of Film or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As we can see throughout the film this point made by Mellen is relevant however, in some sense we can see the stereotypical views of representation of men in this era when Marshall Kane hears that Frank Miller (the ostensible villain) will be arriving on the noon train with his gang to kill him. This is when he becomes the main man again and stands up for his town, even though the town’s people haven’t his back, like a true cowboy; he will finish what he started. An American cinema objectifies woman of the 1950’s as not having much diversity in their roles, but High Noon takes a different take of the norm for 50’s females. There are two types of women in these films: the civilizing woman who seeks to end violence and endorse the community; and the dark woman who understands the marshal and the need for violence (Matthew Costello; 2003). In High Noon these are Amy (Grace Kelly), Kane’s wife, and the saloon keeper, Helen Ramirez (Katy Jurado). High Noon is known for being momentous as it gives a different standing point of representation towards women. The female’s roles within this movie make it unconventional as women of this era were usually known as the ‘Damsel in Distress’ but not in this case . We are shown an example of this when Helen Ramirez stands up for herself against her lover Harvey Pell, â€Å"Youre a good-looking boy: youve big, broad shoulders. But hes a man. And it takes more than big, broad shoulders to make a man† (1). In her relationship with Pell we realize that she is the stronger of the two and when it comes to the gender role of Harvey he is the weak one and not a real â€Å"man†, again degrading the representation of men once contrasted against Ramirez, which shows how unconventional the movie is to the typical, stereotypes of men of this particular time period. Amy, at the start is shown to be the cliched domesticated housewife as she comes across as the characteristic loving, beautiful young lady getting her hand in marriage. Once we are shown the circumstances that come with Kane staying to kill Frank, we can see the formulaic reactions of the emblematic woman as she turns into a feeble, fragile and frail character in fear of her husband’s life. Once Amy gets talking to Kane about the situation, she swore that she would leave without him if he stayed, â€Å"I mean it! If you wont go with me now, Ill be on that train when it leaves here† (1) showing that she isn’t afraid to threaten her husband and stand up to him. However, the real courageous act and breakthrough that highlights High Noon as being ‘unconventional to the stereotypes of women’, is when Amy gets off the train as she realises she must be there for he husband which finishes up the final scene when she is the one that ends up shooting one of Frank Miller’s gang. She has saved her husband’s life, rather than him saving hers, which is a change in the stereotypical gender roles of a cowboy movie.

The Relationship between Literacy, Education and New media

Introduction The thesis statement for this essay will be to analyze the relationship that exists between literacy, education and new media, which includes; the Internet, technology, e-learning, e-commerce, digital technology and information literacy. The essay will analyze each of these concepts by looking at how they affect each other and whether the relationship that exists between them is complex or easy to define.Advertising We will write a custom essay sample on The Relationship between Literacy, Education and New media specifically for you for only $16.05 $11/page Learn More This will involve analyzing each of the concepts separately by defining what literacy, education and new media means and determining whether there is an interconnection between the three concepts. The essay will also focus on the various issues and aspects that support the relationship of the three concepts as well as the thesis statement. Definition of Literacy, Education and New Media Literacy is defined as an act of critically understanding the current situation of the world. It is a means of extending an individual’s efforts towards education where individual acquires the necessary tools that will be used in developing solutions to problems. Literacy leads to education, the result of which is usually empowerment through the acquisition of necessary skills and knowledge that can be used in the effective functioning of the individual within a societal or community context. Literate people are viewed to have better reasoning skills than people who are illiterate or lack any basic knowledge (UNES 11). Literacy helps individuals to lead a better quality of life as they have the necessary skills and knowledge that can be used to better their lives. Literacy also helps people to utilize their knowledge and skills gained from education by participating in activities that will see them benefiting from the use of their skills and knowledge. To add on, Li teracy allows people to join gainful employment so that they can be able to fully utilize their educational experience for maximum benefits that come in the form of salaries, wages and work benefits (UNES 10). The main goal of education is to provide people with knowledge and information which they can use to better their lives in a positive way. Education empowers people to be able to think and act based on their existing knowledge on what is right or wrong. It also improves the self esteem and self confidence of an individual by motivating them to be better than what they are through the use of information.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Education is considered by many sociologists to be an important tool in developing intellectual capacities and potential in people who are going to be involved in human capital formations. People who have received some form of education are viewed to be literate as they have gained the skills that will allow them to perform even the simplest tasks (UNES 10). The use of new media in the recent past has increased with new media technologies playing a significant role within the education sector of most developed countries (Leaning 49). The modern world is today experiencing an explosion in the form of information technology where more and more activities are becoming computerized and Internet based. Education today has become more computerized with more and more institutions seeking to conduct their learning processes in virtual classrooms where students do not have to attend the real class. The increasing use of the Internet as a learning tool has also increased significantly with most learning institutions incorporating the various programs within the Internet for their learning activities (Kumari 4). The Relationship between Literacy, Education and New Media The general relationship that exists between literacy, education an d new media is not as simple and easy to understand as it should be. This is because the impact of education on new media and literacy solely depends on certain issues which include what is taught in educational institutions and how much the learners can be able to learn at a given time. The content of education will determine the impact that this concept has on literacy and new media as it is the educational contents and teaching methods that determine the relationship that exists between the three terms. Issues such as the interaction of education with social and economic environments will also determine the kind of relationship that exists between education, literacy and new media. Social factors such as the culture of the society will determine the literacy levels of the people within that society and it will have an important impact on education as well as new media technology (UNES 11). According to Vasudevan (63) literacy studies and education were marked by a significant shi ft in their theoretical and methodological concepts in the early 1980s that saw a change in the educational systems that were in use during that time. These shifts were mostly influenced by the introduction of portable technologies that could be used by school going children to improve on their literacy and intellectual capacity.Advertising We will write a custom essay sample on The Relationship between Literacy, Education and New media specifically for you for only $16.05 $11/page Learn More Such portable technologies included lap tops, walkmans and radios that would be used by most teachers in their learning exercises. Digital or new media were therefore deemed to have a relationship with literacy and education in most learning institutions during the late 1980s and the early 1990s (Vasudevan 63). In the current world today, the relationship that exists between literacy, education and new media is often at times far removed from the reality on the gro und based on what the current practices of learning are in most educational institutions. This is evident when most students prefer digital learning media to attending classroom lectures as these media offer far better learning exercises than classroom teachers or lecturers. Also many urban youth especially in the developed countries have become more digitalized and technology savvy yet they continue to be confined in analog schools that use blackboards and chalk as teaching tools. This has created a digital divide in urban educational institutions where educational literacy is being challenged by the multimodal communication practices of the existing technological revolution as well as the multimedia literacy skilled revolution (Vasudevan 64). The digital divide between education and literacy has also been increased by the introduction of e-learning equipment such as school web pages and desktop publishing tools that allow students to incorporate educational practices and learning techniques in the new media technology. Many students in the United States prefer to use digital technology when performing their assignments and class tasks as it not only provides a practical approach to learning but it also allows for the various understandings of social constructs within the current world. Digital students are able to learn at a faster pace and they are able to cover the course syllabus at a faster speed than their traditional counterparts who prefer the old classroom style of learning (Vasudevan 64).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apart from the digital divide, it is no longer possible to consider literacy, education or new media in isolation as these concepts are affected by similar social, economic and technological factors. The emerging dominance of technology in educational aspects has spurred a shift in the line of thinking when it comes to determining whether a relationship exists between the three concepts. New media has impacted on literacy and education in both a positive and negative way where most school based curricula have incorporated the use of digitalized learning modes in their educational exercises. The positive side of this will be that the literacy development of students will be more practical in nature rather than theoretical as the digitalized exercises offer practical exercises while the negative side of this will be that the slow learners will not be able to catch up on the learning exercises. New media therefore bridges the gap that is created between literacy and education when the practical application of education in literacy comes in. New media therefore provides the means that can be used in presenting and communicating educational content at the various stages of intellectual development (Kress 1). Conclusion The thesis statement for this essay was â€Å"to analyze the relationship that exists between literacy, education and new media which includes the Internet, technology, e-learning, e-commerce, digital technology and information literacy†. The relationship that exists between literacy, education and new media while complex in nature has continued to grow over the years with the continued introduction of technological innovations that are meant to make life easier. This relationship is viewed to continue growing stronger as more educational institutions incorporate the use of new media in the literacy development and educational practices. Works Cited Kress, Gunther. Literacy in the new media age. London, UK: Routledge, 2003. Print. Kumari, Sari ta. Increasing role of technology in education. Delhi, India: Isha Books, 2004. Print. Leaning, Mark. Issues in information and media literacy: criticism, history and policy. California, US: Informing Science Press, 2009. Print. UNES. Relationship between literacy, education and development, n.d. Web. Vasudevan, Lalitha. â€Å"Educations remix: new media, literacy’s, and the emerging digital Geographies†. Digital Culture and Education. 2.1 (June. 2010): 62-82. Print. This essay on The Relationship between Literacy, Education and New media was written and submitted by user Mas0n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.